Cromā

Infiniti Retail Limited
Trade name	Cromā
Industry	Retail
Founded	9 October 2006
Headquarters	Mumbai, India
Number of locations	400+
Area served	India
Key people	Avijit Mitra (CEO & MD); Shibashish Roy (COO); Pramod Dangaich (Chief Financial Officer); Venu Gopal (Chief Buying Officer); Suman Chakraborty (Chief Business Officer – Stores); Mayank Sanghani (Chief Business Officer - Own Brand); Rohit Sharma (Chief of Supply Chain & Customer Service); Sudhansu Sekhar Misra (Chief Human Resources Officer);
Products	Consumer electronics
Revenue	₹15,851 crore (US$2.0 billion) (FY23)
Net income	₹−957 crore (US$−120 million) (FY23)
Parent	Infiniti Retail; Tata Group
Website	www.croma.com

Cromā is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Digital.^[3]^[4] Croma offers over 16,000 products across 550+ brands through its stores spread in numerous major cities of India.

Croma has significantly increased its footprint with more than 400 stores in around 130+ cities in India, in addition to its online presence.

Location[edit]

Presently, there are a total of more than 400 Cromā stores across 130+ cities in India.^[5]

The stores are spread throughout much of India.^[6]

In 2012, Infiniti Retail Ltd acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.^[7]

References[edit]

^ "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Archived from the original on 26 October 2021. Retrieved 3 February 2011.
^ "Tata Digital revenue jumped 13x in FY 23".
^ "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.
^ "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.
^ "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.
^ "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Archived from the original on 7 April 2022. Retrieved 3 February 2011.
^ "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.

[Cromā-1] "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Archived from the original on 26 October 2021. Retrieved 3 February 2011.

[2] "Tata Digital revenue jumped 13x in FY 23".

[3] "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.

[4] "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.

[5] "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.

[6] "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Archived from the original on 7 April 2022. Retrieved 3 February 2011.

[7] "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.

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