Bagong Pilipinas (campaign)

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The "Bagong Pilipinas" branding of Marcos's governance released in July 2023.[1]
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Bagong Pilipinas (transl. New Philippines) is the campaign rally of the presidency and administration of Bongbong Marcos, which focuses on an all-inclusive plan for economic and social transformation. After the issuance of Executive Order No. 14 (s. 2023) and the classification of the Pambansang Pabahay Para sa Pilipino as a national program, Memorandum Circular No. 24 was signed, establishing the Bagong Pilipinas as the administration's brand of governance and leadership.[2] The name is derived from a campaign jingle used during Marcos's 2022 presidential campaign.[3]

Launch[edit]

Bagong Pilipinas was officially launched with a kick-off rally on January 28, 2024, at the Quirino Grandstand in Manila, the capital of the Philippines. It was attended by about 400,000 supporters with participation of Vice President Sara Duterte, other Malacañang key officials, and Manila Mayor Honey Lacuna.[4] [5] The rally was streamed online to engage a wider audience beyond Manila.[6]

Preparation[edit]

The Metropolitan Manila Development Authority (MMDA) were in-charge of traffic management. Several illegally parked vehicles on Mel Lopez Boulevard (R-10) in Tondo were towed in preparation for the rally.[7] Traffic were re-routed around Rizal Park and around 914 MMDA personnel would be deployed to assist motorist and manage traffic.[8]

National government programs[edit]

  • Build Better More – The infrastructure program of the Marcos administration (2022-2028), which superseded the Build! Build! Build! program of the Duterte administration. There are a total of 194 infrastructure projects, ranging from public transport, power, health, information technology, water resources, and agriculture.[9][10] 77 of those project were carried from past administrations while 123 are “new and initiated” by the Marcos administration.[11] The total cost for the Build Better More program is ₱9 trillion.[11]
  • Pambansang Pabahay Para sa Pilipino – The national housing program of the Philippines which was launched in 2022, with a goal of zero informal settlers by 2028. The Marcos administration is targeting to build around 1 million housing units annually until 2028.

Kick-off rally[edit]

President Bongbong Marcos speaking before the crowd during the Bagong Pilipinas kick-off rally at Quirino Grandstand on January 28, 2024

Several government services are made available for free to the public during the event such as the registration to the national ID, civil registration services, PRC exam application, police clearance for first-time jobseekers, drug test, neuropsychiatric test, notary and gun safety seminar as well as the issuance of the License to Own and Possess Firearm, housing loan application, etc.[12]

Required attendance[edit]

About two weeks before the rally, the Office of the President released Memorandum Circular No. 42, "directing" all national government agencies to "attend, participate, and provide full support to the 'Bagong Pilipinas' official campaign kickoff rally". Each line agency was ordered to send at least 1,000 participants, and several agencies also said compensatory time-offs and/or various giveaways would be given to their employees who attend.[13]

During the rally, an interview by the Philippine Daily Inquirer of an attending local official from Laguna cited the January 19 memorandum of Department of the Interior and Local Government (DILG) Secretary Benhur Abalos "strongly encouraging" local government units in the National Capital Region, Cavite, Laguna, Rizal, Bulacan, Pampanga, Angeles City, and Olongapo to attend the kick-off rally. The Inquirer also overheard some attendees saying "Wala namang ayuda" ("There's no handout").[14]

Criticism[edit]

Senator Risa Hontiveros criticized the rally as a front for the People's Initiative (PI) signature drive to amend the Constitution.[15] The rally was also called by progressive groups as a "waste of people's resources" and "an expensive PR [public relations] blitz to cover up the crisis the country is facing".[16] A few hours after the Bagong Pilipinas rally, a prayer rally was held in Davao City, attended by former president Rodrigo Duterte, Vice President Sara Duterte, and Senator Imee Marcos, denouncing ongoing PI efforts.[17]

Bagong Alyansang Makabayan criticized the government for allocating nearly ₱24 million for the kick-off rally "like there’s no crisis." According to bidding documents, ₱16.4 million of the budget went to technical equipment rental, while the remaining ₱7.59 million went to tokens and collateral.[18] An additional ₱5.3 million was also initially allocated by the Presidential Communications Office for entertainment services, but the bidding didn't push through.[19]

See also[edit]

References[edit]

  1. ^ Cabico, Gaea Katreena (July 16, 2023). "Marcos rebrands government with 'Bagong Pilipinas' logo, theme". The Philippine Star. Retrieved July 29, 2023.
  2. ^ "Memorandum Circular No. 24, s. 2023" (PDF). Official Gazette of the Republic of the Philippines. July 17, 2023. Retrieved January 26, 2024.
  3. ^ Aurelio, Julie M.; Corrales, Nestor (July 16, 2023). "More rebranding: Marcos unveils 'Bagong Pilipinas'". INQUIRER.net. Retrieved March 8, 2024.
  4. ^ Calusin, Diann (January 28, 2024). "Bagong Pilipinas kick-off rally draws 400K supporters". Manila Bulletin.
  5. ^ "Filipinos urged to join 'Bagong Pilipinas' rally on Jan. 28". Philippine News Agency. January 23, 2024. Retrieved January 26, 2024.
  6. ^ Paunan, Jerome Carlo (January 24, 2024). "Filipinos to ignite hope at 'Bagong Pilipinas' rally". Philippine Information Agency. Retrieved January 27, 2024.
  7. ^ Canlas, Richielyn (January 25, 2024). "MMDA tows illegally parked vehicles in Tondo for Bagong Pilipinas rally". Manila Bulletin. Retrieved January 26, 2024.
  8. ^ "MMDA bares traffic routes ahead of Bagong Pilipinas rally on Jan.28". GMA News Online. January 24, 2024. Retrieved January 26, 2024.
  9. ^ Gregorio, Xave (December 29, 2022). "Goodbye 'Build, Build, Build'; P1.196-T sought for PBBM's 'Build, Better, More' infrastructure program". The Philippine Star. Archived from the original on December 29, 2022. Retrieved December 30, 2022.
  10. ^ "Marcos admin bares P9-T flagship infra projects; 45 to funded by PPPs". PhilStar Global. March 9, 2023. Retrieved March 10, 2023.
  11. ^ a b "NEDA Board OKs ₱9-T infra projects". CNN Philippines. March 9, 2023. Archived from the original on March 10, 2023. Retrieved March 10, 2023.
  12. ^ "Marcos to Pinoys: Avail of services at Bagong Pilipinas event". PhilStar Global. January 28, 2024. Retrieved January 28, 2024.
  13. ^ de Leon, Dwight (January 31, 2024). "Malacañang asked some gov't agencies to send 1,000 delegates each to 'Bagong Pilipinas' rally". Rappler. Archived from the original on January 31, 2024. Retrieved February 22, 2024.
  14. ^ Cabalza, Dexter; Gascon, Melvin; Loreto, Russel P. (January 28, 2024). "'Bagong Pilipinas' rally turns into pep talk to government workers". Philippine Daily Inquirer. Archived from the original on January 28, 2024. Retrieved February 22, 2024.
  15. ^ Abarca, Charie (January 29, 2024). "'Bagong Pilipinas' rally a front for Cha-cha signature drive – Hontiveros". Philippine Daily Inquirer. Archived from the original on February 22, 2024. Retrieved February 22, 2024.
  16. ^ Legaspi, Zeus (January 28, 2024). "Groups question government's holding of Bagong Pilipinas rally". Philippine Daily Inquirer. Archived from the original on January 28, 2024. Retrieved February 22, 2024.
  17. ^ Casucian, Jiselle Anne C. (January 28, 2024). "VP Sara, ex-Pres. Duterte denounce Cha-cha in Davao prayer rally". GMA News Online. Archived from the original on January 29, 2024. Retrieved February 22, 2024.
  18. ^ Porcalla, Delon (January 31, 2024). "House passes resolution supporting 'Bagong Pilipinas'". The Philippine Star. Retrieved March 4, 2024.
  19. ^ de Leon, Dwight (January 30, 2024). "To promise a 'Bagong Pilipinas,' Marcos held a concert that cost at least P16 million". Rappler. Retrieved March 4, 2024.

External links[edit]

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