José María Cruz Novillo

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José María Cruz Novillo
Born1936
Cuenca
MonumentsEscuela de Arte Cruz Novillo
NationalitySpanish
Other namesCruz Novillo
OccupationDesigner
Known forlogos
WebsiteOfficial website

José María Cruz Novillo (Cuenca, 1936) is a Spanish sculptor, engraver, painter and designer.[1]

Sculpture for Plaza de Picasso, Madrid (1989).

Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid..

He designed many logos. Among them, that of the newspaper El Mundo, the version of the fist and rose used by the PSOE, radiochain COPE, Spanish post service, Endesa, Banco Pastor, Repsol, Fundación ONCE, Diario 16, Antena 3 Radio, the first logo of Antena 3 TV, El Economista, Renfe railways, Spanish police Cuerpo Nacional de Policía, Tesoro Público. He designed a series of peseta bills. He also co-authored the coat of arms and the flag of the Comunidad de Madrid, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of the Government of Spain[2]

He also designed film posters for Barrio, Los lunes al Sol, El Sur, El Espíritu de la Colmena, Pascual Duarte, El Año de las Luces, Mamá Cumple 100 Años, Hay que matar a B., La escopeta nacional, Familia and others, mostly those produced by Elías Querejeta.[2]

He chaired[when?] the Spanish Association of Design Professionals (Asociación Española de Profesionales del Diseño, AEPD).[3] He is also an honor fellow of the Madrid association di_mad.[4]

Façade of the main building of the Instituto Nacional de Estadística (Madrid, 2008)

As a sculptor, he has participated in the São Paulo Art Biennial, World Fair of New York and art fairs such as FIAC (art), Basel Art, Art Cologne and since 1985 in most editions of ARCO.[citation needed]

Cruz Novillo has focused since the early 1990s on the development of the "Diafragma" concept. Under this concept many of his works combine a variable number of monochrome, sound, photographic or tri-dimensional elements. In 2008 he finished the "Diafragma Decafónico de Dígitos" ("Decaphonic Diaphragm of Digits") for the façade of the main building of the National Institute of Statistics of Spain, in Madrid, after its reform by Ruiz-Larrea y Asociados. This work adds sound to produce synesthesia.[5] In ARCO'10 he presented "Diafragma dodecafónico 8.916.100.448.256, opus 14", a "chronochromophonic" work that can be played for 3,392,732 years.

En 2007, Cruz Novillo founded the studio Cruz más Cruz with his son Pepe (designer and architect).[6][7][8]

In November 2006 he joined the Academia de Bellas Artes de San Fernando.[5]

[edit]

See also: Fist and rose § Spain

In 1977, Cruz Novillo designed the new logo of the Spanish Socialist Workers' Party (PSOE), a redesign of the emblem created by Marc Bonnet for the French Socialist Party in 1969, and shared by a number of parties around the world as well as by the Socialist International. His work was inspired by an earlier redesign by the Dutch Labour Party (PvdA). Cruz Novillo’s version was later picked up, without PSOE authorization, by the Socialist Party of Albania. The PSOE stated that it owned copyright on the Spanish version, although it was not clear if designer Cruz Novillo also maintained rights over it.[9][10][11]

Gallery[edit]

Logos[edit]

Bank notes[edit]

  • 200 pesetas, 1978
    200 pesetas, 1978
  • 500 pesetas, 1978.
    500 pesetas, 1978.
  • 1000 pesetas, 1978.
    1000 pesetas, 1978.
  • 2000 pesetas, 1980.
    2000 pesetas, 1980.
  • 5000 pesetas, 1979.
    5000 pesetas, 1979.
  • 10 000 pesetas, 1985.
    10 000 pesetas, 1985.

Prizes[edit]

  • Premio Nacional de Diseño (1997)
  • LAUS Prize (1978)
  • AEPD Prize (1993, 1995, 1996 y 2001)
  • Premio Nacional de Pintura CCM (2002)
  • FAD Medal (2006)
  • Prize of the Society of News Design to the best designed masthead for his work for the newspaper El Economista (2006)
  • Premio Castilla-La Mancha de Diseño (2008)
  • Medalla de Oro al Mérito en las Bellas Artes (2012)
  • Premio Gráffica (2017)

References[edit]

  1. ^ "Hay que ser especialistas en que las cosas sean lo menos feas posibles" (in Spanish). lavozdelsur.es. 12 March 2016. Retrieved 21 March 2017.
  2. ^ a b "J.Mª Cruz Novillo — eldiadigital.es". eldiadigital.es (in Spanish). Archived from the original on 22 March 2017. Retrieved 21 March 2017.
  3. ^ "La Asociación Española de Profesionales del Diseño cesa su actividad". Gràffica.info (in Spanish). 19 November 2014. Retrieved 6 June 2019.
  4. ^ "Homenaje Cruz Novillo". di_mad. 19 May 2016. Retrieved 6 June 2019.
  5. ^ a b Cruz Más Cruz. "Diafragma Tres". Domestika. Retrieved 6 June 2019.
  6. ^ "CRUZ MAS CRUZ SL". Infocif. Retrieved 6 June 2019.
  7. ^ Gràffica (14 June 2014). "Cruz más Cruz: "La sustancia básica que manejamos es siempre la misma"" (in European Spanish). Gràffica.info, cultura visual. Retrieved 21 March 2017.
  8. ^ Manuel Alvarez Junco. "El diseño institucional de José María Cruz Novillo" (PDF) (in Spanish). PhD thesis Universidad Complutense. Retrieved 25 January 2016.
  9. ^ "Cruz Novillo JR: «Sería bueno que el PSOE entendiera el valor de preservar el patrimonio de su logo»". Gràffica (in Spanish). 7 September 2022. Retrieved 19 September 2022.
  10. ^ LLorente, Silvia (22 March 2017). "«Ojalá no vuelva a pasar, pero lo último es demandar a nadie», Pepe Cruz". Gràffica (in Spanish). Valencia. Retrieved 20 November 2022.
  11. ^ "El Partido Socialista de Albania plagia el logo del PSOE de Cruz Novillo". Gràffica (in Spanish). Valencia. 30 August 2022. Retrieved 20 November 2022.

External links[edit]

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