Player's Navy Cut
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| Product type | Cigarette |
|---|---|
| Produced by | Imperial Brands |
| Introduced | 1883 |
| Discontinued | 2015 (UK) |
| Carcinogenicity: IARC group 1 | |
Navy Cut Tobacco was a brand of cigarettes originally manufactured by Imperial Brands (formerly John Player & Sons) in Nottingham, England. Named "Player's Navy Cut," the brand gained popularity in Britain, Germany, and British Ceylon (present-day Sri Lanka) during the late 19th and early 20th centuries, later expanding to the United States.[1] The brand's packaging featured a distinctive logo of a sailor in a 'Navy Cut' cap.[2]
The term "Navy Cut" reportedly originated from sailors' practice of binding tobacco leaves with string or twine, allowing the tobacco to mature under pressure, and then slicing off a "cut" for use.[3] The product was also available in pipe tobacco form.
Packaging[edit]
The cigarettes were initially available in tins, later transitioning to cardboard containers resembling classic matchboxes and eventually adopting the flip-top design common among cigarette brands in the 1950s.[4]
Marketing[edit]
The brand's imagery, featuring a sailor known as "Hero," evolved over time but retained its appeal to consumers. Advertising campaigns emphasized the product's quality and universal appeal. Player's Medium Navy Cut became the most popular variant, especially in the South of England and among the middle class.[5] Despite its popularity, the brand was discontinued in the UK by the end of 2015.[6]
References[edit]
- ^ Cox, Howard (2000). The Global Cigarette: Origin and Evolution of British American Tobacco, 1880-1945. Oxford University Press. p. 304. ISBN 978-0-19-829221-0. Retrieved 21 February 2013.
- ^ Tinkler, Penny (28 November 2006). Smoke Signals: Women, Smoking and Visual Culture in Britain. Berg. p. 106. ISBN 978-1-84520-267-5. Retrieved 21 February 2013.
- ^ "Advert". Scientific American: 315. February 1964. Retrieved 21 February 2013.
- ^ Rickards, Maurice; Twyman, Michael (2000). The encyclopedia of ephemera : a guide to the fragmentary documents of everyday life for the collector, curator, and historian ([Corr. ed.]. ed.). New York: Routledge. p. 97. ISBN 0415926483.
- ^ Tinkler, Penny (2006). Smoke signals : women, smoking and visual culture in Britain (English ed.). Oxford: Berg. ISBN 1845202678.
- ^ "Player's Navy Cut Flake, "The best there is." | Dutch Pipe Smoker". 2020-09-26. Retrieved 2024-04-19.
External links[edit]
