Innovid

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Innovid
Company typePublic company
NYSE: CTV
IndustryOnline Advertising
Founded2007
FoundersZvika Netter
Tal Chalozin
Zack Zigdon
HeadquartersNew York, NY,
United States
Area served
Worldwide
Key people
Zvika Netter, CEO
Tal Chalozin, CTO
Zack Zigdon, MD International
ServicesOnline advertising distribution and management
Number of employees
~300
Websitewww.innovid.com

Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.[1]

History[edit]

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.[2] Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,[3] Craig Mundie, and Wikipedia co-founder Jimmy Wales.[4]

In 2008, Innovid raised $3 million from Genesis Partners in a Series A round.[5]

As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.[6]

In November 2017, the company announced a deal to acquire Taykey, a Tel Aviv-based company focusing on real-time, automatic ad targeting software.[7][8][9]

In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the connected TV sector.[10]

In September 2019, Innovid acquired the display advertising software company Herolens, based in Latin America. Herolens continued to operate its Buenos Aires office, which became the headquarters for Innovid's Latin American business.[11]

In February 2022, Innovid announced that it would acquire TVSquared for $160 million.[12]

Corporate affairs[edit]

Leadership[edit]

Innovid is managed by CEO Zvika Netter. Other key executives are:[13]

  • Tal Chalozin, CTO
  • Zack Zigdon, MD International
  • Guy Kuperman, CSO
  • Ken Markus, CCO

Partnerships[edit]

Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers.

Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps[14] and allow viewers to easily subscribe to specific channels with a click of the remote.[15]

In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns.[16] Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics.[17] In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns.[18] In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.[19]

MODI Media, the advanced TV arm of GroupM and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics.[20]

In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.[21]

Awards[edit]

  1. 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter[22]
  2. 2010 World Economic Forum Tech Pioneers: Tal Chalozin[23]
  3. 2011 Streaming Media 100 Companies That Matter Most in Online Video[24]
  4. 2012 Digiday Video Awards Best Video Technology Innovation[25]
  5. 2014 Digiday Video Awards Best In-Stream Video Ad[26]
  6. 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[27]
  7. 2015 Crain’s Best Places to Work in NYC[28]
  8. 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner[29]
  9. 2015 AdAge's Best Places to Work[30]
  10. 2016 Inc. Magazine's Best Workplaces[31]
  11. 2016 Multichannel News' 40 Under 40[32]
  12. 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason[33]
  13. 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad[34]
  14. 2016 Crain Communications Best Places To Work in New York City[35]
  15. 2016 Los Angeles Business Journal Best Places To Work in Los Angeles[36]
  16. 2018 Drum Digital Trading Award for Best Creative Optimization[37]

Patents[edit]

US Patent No. 8745657 Inserting interactive objects into video content

External links[edit]

References[edit]

  1. ^ Wodinsky, Shoshana (September 18, 2019). "Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong". www.adweek.com. Retrieved 2020-03-13.
  2. ^ Tsipori, Tali (April 2, 2016). "Innovid rises as television tumbles". Globes. Retrieved July 21, 2016.
  3. ^ Schenker, Jennifer L. (May 16, 2008). "Israel's Garage Geeks Gather to Hear Google's Brin". Businessweek. Archived from the original on May 20, 2008. Retrieved July 25, 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ^ Shamah, David (January 20, 2011). "Seeking great tech ideas? Check the garage". Israel21c. Retrieved April 28, 2016.
  5. ^ Hendrickson, Mark (March 4, 2008). "Innovid Preparing Technology for Placing Interactive Virtual Items into Videos". TechCrunch. Retrieved April 28, 2016.
  6. ^ "Innovid Raises $27.5 Million in Funding". Tech News Today. December 24, 2015. Archived from the original on August 16, 2016. Retrieved April 28, 2016.
  7. ^ Ha, Anthony (30 November 2017). "Innovid acquires Taykey to provide more data to video advertisers". TechCrunch. Oath Inc. Retrieved 30 November 2017.
  8. ^ "Europe's hottest startup capitals: Tel Aviv". Wired.
  9. ^ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
  10. ^ Shields, Ronan (January 7, 2019). "Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding". www.adweek.com. Retrieved 2020-03-06.
  11. ^ "CTV startup Innovid acquires display ad firm Herolens". Marketing Dive. Retrieved 2019-12-11.
  12. ^ Spangler, Todd (February 7, 2022). "Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million". Variety. Retrieved February 7, 2022.
  13. ^ "Innovid | Get to know your friendly video marketing experts". Innovid. Retrieved 2019-12-13.
  14. ^ Perez, Sarah (June 18, 2015). "Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch". TechCrunch. Retrieved July 25, 2016.
  15. ^ Ungerleider, Neal (January 25, 2016). "Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising". Fast company. Retrieved July 25, 2016.
  16. ^ Andrews, Robert (April 4, 2016). "Innovid Measures Snapchat's Vertical Videos For Brands". Beet.TV. Retrieved April 28, 2016.
  17. ^ Johnson, Lauren (April 18, 2016). "Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram". Adweek. Retrieved April 28, 2016.
  18. ^ Johnson, Lauren (June 17, 2016). "Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing". Adweek. Retrieved July 25, 2016.
  19. ^ "Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens". The Drum. Retrieved 2016-12-29.
  20. ^ Lafayette, Jon (May 26, 2016). "Modi Media Using Innovid to Measure OTT Campaigns". Broadcasting & Cable. Retrieved July 25, 2016.
  21. ^ "Roku is developing ad measurement tools that will soon run across all of OTT". The Drum. Retrieved 2020-03-06.
  22. ^ Stewart, Catrina (17 December 2009). "Tech Pioneers Who Will Change Your Life". TIME. Retrieved April 28, 2016.
  23. ^ "Embracing Disruption: Redesigning the Future" (PDF). World Economic Forum. Retrieved April 28, 2016.
  24. ^ Schumacher-Rasmussen, Eric (11 October 2011). "The List of the 100 Companies that Matter Most in Online Video". StreamingMedia.com. Retrieved April 28, 2016.
  25. ^ Schnitzer, Erika (December 14, 2012). "Dollar Shave Club: Digiday's Best Video Ad Campaign". Digiday. Retrieved April 28, 2016.
  26. ^ Wallace, Caitlin (February 6, 2014). "GE Wins Best in Show at Digiday Video Awards". Digiday. Retrieved April 28, 2016.
  27. ^ "2014 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  28. ^ "Best Places to Work 2015". Crain's New York Business. Retrieved April 28, 2016.
  29. ^ "2015 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  30. ^ "Ad Age's Best Places to Work 2015". AdAge. November 16, 2015. Retrieved April 28, 2016.
  31. ^ "The 50 Best Places to Work in 2016". Inc. 25 May 2016. Retrieved July 21, 2016.
  32. ^ Gibbons, Kent (July 6, 2016). "MCN Names '40 Under 40' Class of 2016". Multichannel News. Retrieved July 21, 2016.
  33. ^ "2016 Stevie Award Winners". stevieawards.com. Retrieved April 5, 2017.
  34. ^ "2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing". IAB. 28 September 2016. Retrieved April 5, 2017.
  35. ^ "Crain's unveils the 100 Best Places to Work in New York City in 2016". CrainsNewYork.com. 27 September 2016. Retrieved April 5, 2017.
  36. ^ "Los Angeles Business Journal Best Places to Work". bestplacestoworkla.com. Retrieved April 5, 2017.
  37. ^ O'Connell, Liz. "Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards". info.innovid.com. Retrieved 2019-12-19.
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