Park Lane Mall
| Location | Reno, Nevada, U.S. |
|---|---|
| Address | Plumb Lane at South Virginia Street |
| Previous names | Park Lane Centre |
| Developer | Ben Edwards and A. J. Flagg |
| No. of stores and services | 84 |
| No. of anchor tenants | 2 |
| Total retail floor area | 550,000 square feet (51,000 m2)[1] |
| No. of floors | 1 |
Park Lane Mall, originally Park Lane Centre, was a shopping center in Reno, Nevada, at South Virginia Street and Plumb Lane. It cost $10 million to build and opened in phases in 1965–1967 as an open-air mall with 600,000 square feet (56,000 m2) of gross leasable area. As it grew, became the leading area mall. Original architects were Victor Gruen Associates and Charles Luckman Associates. At the main opening ceremonies on March 9, 1967, it had 23 stores, with anchors:
Full-line department stores:[2]
- Sears, opened in 1965 before the rest of the mall, 150,000 square feet (14,000 m2) – 3 times the size of its store in Downtown Reno
- Weinstock's department store that (not part of the 23 stores open in March 1967; it opened in Summer 1967) – three floors, 150,000 square feet (14,000 m2), air-conditioned, decorated in Portuguese marble at ground level
Specialty department stores:
- Roos/Atkins, a San Francisco-based clothing retailer with roots in Virginia City, Nevada (21,000 square feet (2,000 m2), closed 1981)
- Joseph Magnin,[3][4] (21,000 square feet (2,000 m2), opened early in November 1966)[5]
The rest of the specialty stores or "main mall", was completed in 1967.
By the mid-1990s, Sears, Weinstocks, and Joseph Magnin had closed, and its competitor Meadowood Mall, more than double its size, had taken over as the city's most popular mall. ParkLane added Gottschalks department store and a new movie theater, but continued in decline until closing in January 2007. The mall stood empty until Reno Land bought it after the Great Recession.[6]
The site is to be used for a new mixed-use project, Reno Experience District with a mix of 1,300 luxury apartments, a 170-room hotel, more than 70,000 square feet (6,500 m2) of retail space, a market hall with a coworking loft, a tech campus of 382,000 square feet (35,500 m2), and a 1-acre (0.40 ha) park.[6]
References[edit]
- ^ Directory of major malls. MJJTM Publications Corp. 1990. p. 380.
- ^ Reno Evening Gazette, March 8, 1967, pp. 6, 8, 45 ff.
- ^ "Joseph Magnin Store List"
- ^ Joseph Magnin Store List April 1979, in advertisement in Los Angeles Times, April 23, 1979, p. 143
- ^ "Magnin's Largest State Store". Nevada State Journal. March 9, 1967.
- ^ a b Hidalgo, Jason (September 22, 2020). "End of an era: Park Lane goes "RED," changing name to Reno Experience District". Reno Gazette Journal.